Webflow guide

Webflow analytics, on any plan.

Webflow sells basic Analyze as an add-on, and reserves the AI visibility layer for Enterprise. Rialto gives any Webflow site the full picture - behaviour, search and AI citations - for the price of one embed.

Install on Webflow

Project settings, Custom code, inside the Head code box:

<script defer src="https://t.rialtodata.com/sl.js" data-site="yoursite"></script>

Publish, and the first pageview arrives within seconds. Webflow serves plain HTML, so there is nothing else to configure: no plan requirement, no Designer changes, and it works identically on hosted and exported sites.

Instrument without touching code

Webflow's custom attributes panel is all you need. Add data-sl-event="demo_request" to a button element, or data-sl-section="Hero" to a section, straight from the Designer's element settings. Events appear in the dashboard named exactly as you wrote them.

data-sl-event    demo_request
data-sl-section  Pricing table

What you get that Analyze does not include

  • Clicks with each element's visible label
  • Section attention and active time
  • Conversion goals and campaign attribution
  • Search Console joined to behaviour, per page
  • The weekly Answer Share panel across ChatGPT, Perplexity, Gemini and Claude

All of it measures from the first pageview, before any consent click, and a visitor who declines still counts anonymously - so the numbers stay complete on EU traffic.

From the people who ship Webflow daily

Rialto is built by Legency Media, the only Webflow Enterprise Partner in Ireland, and runs on the agency's own client sites. The Webflow guide you are reading is the same install we use on retainer work.